WPT Enters Chinese Market with First National Poker Tour
China Leisure Sports Administrative Centre (CLSAC), the national Sports Federation governing Leisure Sports in China, has announced the launch of the country’s first National Traktor Poker Tournament in an exclusive partnership with WPT Enterprises Inc.The unprecedented five-year partnership is a landmark agreement in China Leisure Sports history and will focus on growing the sport of Traktor Poker, known as Tuo La Ji, China’s most popular poker game.
In order to better develop this folk sport in China and to satisfy people’s demand for greater entertainment, CLSAC adopted the ‘Rules of Traktor Poker Competition’ in 2002, unifying the many local styles for better management of the sport and a more even playing field for competitors. Play route 66 poker.
In the same year, the World Poker Tour began production of televised tournaments in the United States, reinventing poker as a sport and igniting a global television phenomenon.
The partnership will help CLSAC further promote Traktor Poker, create a more entertaining game, and provide integrated sports marketing support via television production, media, sponsorship and merchandise. The agreement marks the first time that the CLSAC will organise such a Tour. Play online poker.
“This marketing partnership with the WPT is a serious commitment for the CLSAC,” said Mr. Hu Jianguo, Director General of CLSAC, “WPT’s skills and experience in expanding the popularity of the Sport in the US through creative television and marketing strategies will help us accelerate the growth of the Sport here in China. We look forward to a long-term partnership with the WPT, expanding this unique Sport and showcasing the wisdom and teamwork skills of the Chinese people to the world.” Download poker wallpapers.
“WPT is honoured to be the marketing partner chosen by the CLSAC for the China National Traktor Poker Tour,” said Steve Lipscomb, CEO of WPT Enterprises. “Poker, especially Tuo La Ji Poker, requires a great amount of skill and passion, both key ingredients in creating dynamic and engaging sports television. We look forward to applying our expertise revolutionising televised Poker in the United States to help bring this exciting Sport to Chinese television for the first time.” Women poker.
CLSAC will launch the first Season of the Tour in the autumn, which is anticipated to visit up to 15 locations around China, including the online preliminary organized on and by ourgame.com, culminating in the Grand Final in early 2008. CLSAC and WPTE will collaborate in development of unique TV production and marketing platforms to support the Tour. Stay tuned to our poker blog for latest updates.
The WPT have also opened an office in Beijing this month, as well as launching the official tour website at wptpoker.com.cn.
Poker News Source: Gaming Intelligence



<< Home